Get In Touch Industries · Blinds & Awnings
Websites for blinds
and awning installers.
A considered purchase with a long think-about-it phase. The site has to survive being visited three times.
Get In Touch Industries · Blinds & Awnings
A considered purchase with a long think-about-it phase. The site has to survive being visited three times.
They browse, they measure, they ask a partner, they come back a fortnight later. Most sites are built as if it happens in one sitting.
Roller, roman, shutter, venetian. The names mean nothing until someone sees them in a room like theirs. Without that, the choice feels risky and the decision gets postponed.
They are not ready for a salesperson in their lounge room. They want a rough number. If the only option is booking a home visit, most quietly leave instead.
They have already seen a $79 roller blind online. Unless your site explains what measure, make and install actually includes, you are being compared to a flat-pack.
Not a mockup and not a template. A live site for a real business in your trade.
The outcome: a site built for the three-week decision, not a one-visit checkout.
Hunter Blind Lab covers blinds and awnings across the Hunter, where the competition is national online sellers with a warehouse and no measure service. The build leads with real installs, makes the product range easy to browse without a sales pitch, and treats the enquiry as the start of a conversation rather than a checkout.
Four things that keep you in the running until they are ready.
People shop by space, not product category. Living room, bedroom, outdoor entertaining. Show real installs by room and the choice makes itself.
A ballpark by window count and type, or a free measure with no obligation stated plainly. Something smaller than "invite a stranger to your house".
Measure, manufacture, install, warranty. Every step you include is a step the cheap online option does not, and most blinds sites never say it.
Roller blinds, plantation shutters, outdoor awnings, motorised. Separate pages so each can be found on its own, because that is exactly how people search.
Home base is Newcastle and most of the work is Australian, but the build runs on calls and screen shares, so the map has never been the limit. We have shipped sites for a video production company in New Jersey and a retreat operator in the Dominican Republic.
They can, but for made-to-measure it is usually the wrong goal. The measure is where you win the job and protect the margin. The site is better aimed at booking that measure than at competing with a warehouse on a checkout.
By being clear about what they do not do. They do not measure, they do not install, and they do not come back when a mechanism fails in year two. Say that plainly on the page. It reframes the price difference into a service difference.
You need real installs, not supplier catalogue images. Ten genuine photos of local homes beat a hundred stock renders, because people are checking whether it will look right in a house like theirs.
A from-price per window type helps more than it hurts. It stops the enquiries from people expecting flat-pack prices, which saves you the measure appointments that were never going to convert.
Yes, and it should. A clear service area with the suburbs you actually cover helps local search and stops enquiries from three hours away that you have to knock back.
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If you're serious about growing past word of mouth, I'd love to hear about your business.
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