For Australian trade businesses

Booked out with the jobs you actually want.

Meta ads that bring you qualified local jobs.
Plus a free website built to book them.

Book a strategy call See the results
  • Month to month
  • Free website
  • We work free if we fall short
Electrician installing a switchboard on site
New enquirySwitchboard upgrade · Merewether
Borrow Electrical
RE
Riverline ElectricalSponsored

Still running an old fuse board? We'll swap it for a safe, modern switchboard. Fixed quotes, done in a day.

Electrician fitting a modern switchboard
RIVERLINEELECTRICAL.COM.AUBook a free quote this week
Get quote
LikeCommentShare
Feed ad example
Ads Manager · Concrete driveways
Ads Manager screenshot: concrete driveway lead campaign, 54 leads at $17.12 each on $924 spend
Real screenshot · 54 leads at $17.12
Ads Manager · Last 30 days
Leads64▲ 38%
Cost per lead$23.40▼ 12%
Spent$1,497
CampaignLeadsCPLSpent
Switchboard upgrades31$21.85$677
Hot water · 25 km19$24.10$458
Retargeting · site visits14$25.88$362
Reel ad example

Trades we've built for

Borrow Electrical Chipmunks Tree Lopping Todd Stevens Premium Coatings Dale's Tree Service Total Fire Protection Service Hunter Blind Lab Queensland Heli Services
01The maths

Two taps. See what your ads could book.

Referrals come in waves. Ads you can plan around. Pick a daily budget, set your average job, and watch what a normal month could look like.

1What would you put into ads each day?

About $3,040 a month. Paid straight to Meta, never marked up.

2$2,500

How we worked it out

  • Cost per enquiry from typical Aussie trade campaigns. Bigger jobs cost more to attract.
  • About 4 in 10 enquiries end up with a quote.
  • You win fewer quotes as the job size goes up. We allow for that.
  • Months 1 and 2 are slower while Meta learns who actually books.
Your month on Meta
New work you could book every month $0

That's about 0 new jobs from 0 enquiries. Every month.

Every $1 you put into ads brings back $0
Ad spend
$0
Cost per job
$0
First year
$0
Where the enquiries go1 dot = 1 enquiry
Enquiry 0 Quoted 0 Won 0
Your first 6 months$0 booked from $0 in ads
Ad spendWork booked

A ballpark, not a promise. Your area, your offer and how fast you call back will move it. We'll run your real numbers on the call.

Get my real numbers
That's the job of the Scale System. Here's how it works.
02The Scale System

Meta ads that keep your calendar full.

Our done-for-you ads service for trades. We find the work, filter out the tyre-kickers and put the good jobs on your phone. You quote and turn up.

Reel ad example: arborist climbing a tree on a removal jobReel · 0:15
Static ad example: finished flake epoxy garage floorStatic
Carousel ad example: freshly mown lawnCarousel

Ads made from your real work

We script, shoot and edit your ads. The best ones have you talking to camera, backed by your job photos and footage. Never stock.

Aimed at the jobs you want

Your suburbs, your job types, your minimum job size. The wrong enquiries get filtered out before they ever call.

Switchboard upgradeMerewether · Facebook
Hot water systemCharlestown · Instagram
Solar + batteryAdamstown · Job booked

Enquiries straight to your phone

The second someone asks for a quote, you know about it. Fast replies win the job.

Monthly reportSeptember
Enquiries64
Jobs booked21
Cost per job$71
Booked work$38.4k

Reports in jobs, not likes

Every month you see what you spent, what came in and what you won. In plain English.

borrowelectrical.com.au
Borrow Electrical website built by NEXTUP
Bonus

A free website that books

Every ad needs a good place to land. We build yours, made to turn clicks into quote requests.

  • Month to monthCancel anytime. No cancel fee.
  • Free websiteBuilt by us, made to book jobs.
  • Your ad accountSpend goes straight to Meta. Never marked up.
  • We work free if we fall shortIn writing, explained on the call.
See the full Scale System
03Results

Real businesses.
Real numbers.

We've managed hundreds of thousands in ad spend for trades. Here's a slice of it, straight out of Ads Manager. Business names blurred, nothing else touched.

Spend, enquiries, cost per lead, jobs booked. We show the lot, not just the good bits.

Plumbing · Lead form campaign 337leads $18.37 per lead on $6,190 of spend.
Ads Manager screenshot: plumbing lead campaign, 337 leads at $18.37 each on $6,190 spend
Concrete driveways · Lead form campaign 54leads $17.12 per lead on $924 of spend. 74 across the account.
Ads Manager screenshot: concrete driveway campaign, 54 leads at $17.12 each, 74 leads across the account
Construction · Two lead campaigns 196leads $5,652 spent. The main campaign alone: 177 leads at $24.56.
Ads Manager screenshot: construction lead campaigns, 19 and 177 leads on $1,305 and $4,346 spend
Contractors · Booked calls 136booked calls Straight into the calendar from one campaign. $10,890 spent.
Ads Manager screenshot: contractor campaign, 136 booked meetings at $80.07 each on $10,889 spend
Plumbing & renovations · Lead form campaign 63leads $31.59 per lead on $1,990 of spend.
Ads Manager screenshot: plumbing and renovations campaign, 63 leads at $31.59 each on $1,990 spend
Roofing · Last 30 days 28leads $42.86 per lead on $1,200 of spend.
Ads Manager screenshot: roofing campaign, 28 leads in the last 30 days at $42.86 each on $1,200 spend

Tree services · Hunter Valley · First 60 days

38jobs booked

from 112 enquiries, on $3,150 of ad spend.

Big trees, big tickets. We aimed the ads at removals and land clearing, and switched off the small pruning jobs.

Enquiries
112
Cost per lead
$28.13
Jobs booked
38
Booked work
$48.6k
Ads Manager · 30 days
CampaignLeadsCPL
Switchboard upgrades31$21.85
Hot water · 25 km19$24.10
Retargeting14$25.88

Electrical · Newcastle · 30 days

Leads
64
Cost per lead
$23
Jobs booked
21
Ads Manager · 45 days
CampaignLeadsCPL
Epoxy garage floors27$36.90
Driveway sealing22$40.20
Retargeting9$42.80

Coatings · Central Coast · 45 days

Leads
58
Cost per lead
$39
Jobs booked
14
Ads Manager · 60 days
CampaignLeadsCPL
Regular mowing88$19.40
Yard clean-ups41$22.60
Hedging18$25.10

Lawns & yards · Lake Macquarie · 60 days

Leads
147
Cost per lead
$21
Jobs booked
61
See more results
04From our clients

Hear it from them.

No actors, no scripts. Just people we've worked with.

Hayden Borrow★★★★★
Since Cameron started running our ads, the phone's been going and we're booking more of the jobs we actually want. Couldn't recommend him more.
Jack Watson★★★★★
Other designers have approached us pitching cheaper costs, but I look at them and say, but you're not Cameron Jeanes.
Samuel Rauicava★★★★★
The communication has been 10/10. Every time I've emailed/messaged him he's replied straight away. Very smooth process.
Kate Thomas★★★★★
My site reached the point where I was embarrassed to send it to anyone. Now it's amazing and I've already had work enquiries!
Nicole Watson★★★★★
I feel very comfortable recommending his services. We've seen proof of concept experiencing it ourselves.
Sean Conlon★★★★★
Big shout out to NEXTUP for designing our new site! It's live and we love it! Cameron is the best and he will crush a new site for you too!
Lu Polanco★★★★★
There was transparency, professionalism and creativity. I plan on creating more projects and ideas with Cameron.
Maryanne Memmolo★★★★★
It's made a real difference to how we present our brand online. I couldn't recommend NEXTUP more highly.
05Who you're dealing with
Cameron Jeanes, founder of NEXTUP

A small team that picks up the phone.

NEXTUP is run by Cameron Jeanes out of Newcastle, NSW. We've spent years building websites and running ads for local businesses across Australia. Now we do one thing: fill trade calendars with the right jobs.

You deal with Cameron directly. Our ads manager runs your campaigns day to day. No account managers, no hand-offs, no getting passed around.

30+
Businesses worked with
5+ yrs
Building and advertising
NSW
Based in Newcastle, working Australia-wide
More about us

Real trades. Real jobs.

Hayden from Borrow Electrical with his dog
Borrow Electrical · Newcastle
Outdoor blinds fitted to a raised deck
Hunter Blind Lab · Lake Mac
Joe from Total Fire Protection Service in the Warwick store
Total Fire Protection · Warwick QLD
Freshly sealed black driveway
Todd Stevens Coatings
Pendant lights installed in an ensuite
Borrow Electrical
Todd Stevens and his team
Todd Stevens Coatings
06Free on YouTube

Free value for trade business owners.

We share the playbook we use for clients. No fluff, no pitch. Watch it, steal it, use it this week.

  • Getting found, quoting and following up
  • What actually fills a calendar
  • Plain English, no marketing jargon
Subscribe on YouTube
07How it works

From first call to a full calendar.

No 40-page proposals. Here's exactly what happens.

  1. Step 01 · Day one

    Strategy call

    We look at your trade, your area and the jobs you want more of, then tell you straight if we can help.

  2. Step 02 · Build

    We build and shoot

    Your website and first round of ads. We script short videos for you to film on your phone, then turn them and your job photos into ads.

  3. Step 03 · Launch

    Ads go live

    Enquiries land on your phone. You reply fast, quote the job and let us know what you win.

  4. Step 04 · Every month

    Tune and scale

    A plain-English report every month. Then we push harder on whatever's booking jobs.

08Who it's for

Built for trades that quote for a living.

  • Electricians
  • Plumbers
  • Tree services
  • Lawns & yards
  • Coatings
  • Other quote-based trades

Good fit

  • You're an established trade business with steady work
  • You answer the phone, or call back fast
  • You're willing to get in front of the camera
  • You want booked jobs, not likes and followers
  • You're keen to grow, hire or fill the quiet weeks

Probably not a fit

  • You only want a website on its own
  • You're after a miracle in week one
  • You can't take on more work right now
09FAQ

Straight answers.

Anything else, ask us on the call.

Book a strategy call
Am I locked into a contract?

No. It's month to month, cancel anytime, no cancel fee. Everything is set out in writing before you start, so there are no surprises.

How much do I need to spend on ads?

Our minimum is $50 a day, paid straight to Meta from your own card, so we never mark it up. That's where we start. As the jobs start coming in, we scale the budget up on whatever's booking work.

What do I get with the website?

A fast, mobile-first site built to turn ad clicks into quote requests. Your services, your suburbs, real job photos and reviews, and a quote form that lands straight on your phone. We build it and keep it working alongside your ads.

Do I have to be on camera?

You don't have to, but we'll strongly recommend it. In our experience, ads with the owner talking to camera beat photo-only ads. People want to see who's turning up at their house. We script it and you film it on your phone, so it takes minutes, not a day. If you'd really rather not, we'll still build strong ads from your job photos and footage. Just know you're leaving results on the table.

How fast will I see jobs?

Enquiries can start soon after the ads go live. The first month or two is where we learn what works in your area, then we scale whatever's booking jobs.

What's the guarantee?

If we don't deliver what we agree up front, we keep working for free until we do. It's in writing. Your side is simple: reply to your leads and tell us which jobs you win.

10Book a call

Let's fill your
calendar with jobs.

  • We look at your trade, area and current enquiries
  • We map out what your ads could look like
  • You get a straight answer on whether we're a fit

You'll be speaking with Cameron.No sales team, no pressure.

cal.com/camjeanes/nextup

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