The Scale System

We run the ads.
You run the jobs.

Our done-for-you Meta ads service for Aussie trades. Ads made from your real work, aimed at the jobs you want, with every enquiry sent straight to your phone. Plus a free website built to book them.

Book a strategy call What's included
  • Month to month
  • Free website
  • Your own ad account
  • We work free if we fall short
  1. 01The ad
    RE
    Riverline ElectricalSponsored

    Newcastle homeowners: still on an old fuse box? Fixed quote, swapped in a day, all paperwork sorted.

    RIVERLINEELECTRICAL.COM.AUGet a fixed quote
    Get quote
    LikeCommentShare

    Built from your real work, shown to the right people in your suburbs.

  2. 02The filter

    A short quote form asks what you'd ask on the phone. Tyre-kickers drop off here.

  3. 03Your phone

    The enquiry lands on your phone the second they hit submit.

  4. 04Booked
    A finished switchboard and meter box
    Job booked Switchboard upgrade Merewether · Thu 16 Oct, 7:30am

    You call back, quote it and turn up. We track what you win.

01What's included

Six jobs we take off your plate.

Everything it takes to turn Facebook and Instagram into booked work. You stay on the tools, we handle the rest.

01 · Ad creative

Ads made from your real work.

Our best-performing ads have the owner talking straight to camera. People want to see who's turning up at their house. We write the script, you film it on your phone in a few minutes, and we edit it into ads. Your job photos and clips fill in the rest.

Not keen on camera? We'll still build strong ads from your job photos. You'll just be missing the format that works best. Want something bigger? We can organise a proper shoot day with a videographer.

Formats
Static, reels, carousels
Made from
You on camera, plus your job photos
Refreshed
Every month, before ads go stale
02 · Targeting

Aimed at the jobs you want. Nowhere else.

We set your service area suburb by suburb, pick the job types you want more of and switch off the ones you don't. No budget wasted on the wrong side of the state.

Area
Your suburbs and a set radius
Job types
Chosen by you, on the strategy call
Changes
Any time. Just tell us.
03 · Filtering

Tyre-kickers get filtered out first.

Every ad runs through a short quote form with the questions you'd ask on the phone. What's the job, where is it, when do you need it done. Price shoppers and out-of-area enquiries drop off before they ever reach you.

Asks
Job type, suburb, timing
Set by
You and us, on the strategy call
Result
Fewer calls, better calls
04 · Speed

Every enquiry on your phone in seconds.

The moment someone hits submit, it's on your phone with their name, number, suburb and the job. Call back fast and you win more of them. Simple as that.

Lands on
Your phone and your inbox
Includes
Name, number, suburb, job, timing
Your job
Call back while it's hot
05 · Tuning

Tuned every week. Never set and forget.

Our ads manager is in your account every week. Ads that book jobs get more budget. Ads that don't get switched off. Every change is written down, so you can see exactly what we did and why.

Checked
Every week
By
Our ads manager, not a bot
You see
Every change, in plain English
06 · Reporting

Reported in jobs, not likes.

Once a month you get a one-page report. What you spent, what came in, what you won, and what we're changing next. No 30-slide decks, no marketing jargon.

When
Monthly
Shows
Spend, enquiries, jobs booked, cost per job
Length
One page
02The bonus

A free website, built to book.

Ads need somewhere good to land. We build your site, set up the tracking and keep it working alongside your ads. A few we've built for trades:

borrowelectrical.com.au
Borrow Electrical homepage
Borrow ElectricalElectrical · Newcastle & Lake Mac
totalfireprotection.com.au
Total Fire Protection Service homepage
Total Fire ProtectionFire safety · Warwick QLD
hunterblindlab.com.au
Hunter Blind Lab homepage
Hunter Blind LabBlinds and awnings · Lake Macquarie
dalestreeservice.com.au
Dale's Tree Service homepage
Dale's Tree ServiceTree services
auzwalerlawnsandyards.au
Auzwaler Lawn and Yards homepage
Auzwaler Lawn & YardsLawns and yards · Toowoomba
  • Fast on a phoneMost of your ad clicks are on mobile.
  • A page for every serviceAnd the suburbs you work in.
  • Real photos and reviewsYour work, not a template.
  • Quote form to your phoneSame as the ads. No inbox digging.
  • Tracking set upSo we know which ads book jobs.
03Who does what

Your side of the deal is simple.

We do the marketing. You do what you're already good at.

We handle
  • Writing, editing and refreshing your ads
  • Targeting your suburbs and job types
  • The quote form that filters enquiries
  • Weekly tuning in your ad account
  • Your website, built and kept working
  • A one-page report every month
Electrician working on a switchboard
You handle
  1. Send us job photos and clips
  2. Reply to enquiries fast
  3. Quote the job and do it well
  4. Tell us which jobs you win

Do your side and we'll do ours. If we don't deliver what we agree up front, we keep working free until we do.

04The first 90 days

What the first three months look like.

No mystery. Here's the plan from the day you say yes. Every trade and area is different, so treat the weeks as a guide.

Weeks 1 to 3

Set up

Strategy call, access to your Facebook page and ad account, your suburbs and job list. We build the site and the first round of ads.

Weeks 4 to 8

Learn

Ads are live and enquiries are coming in. We test angles and audiences, cut what doesn't book and double down on what does.

Weeks 9 to 12

Scale

By now we know what books jobs in your area. More budget goes on the winners, and we keep feeding in fresh creative.

05Getting started

What you'll need.

  1. A Facebook pageGot one? Good. If not, we'll set it up.
  2. An ad account in your nameOn your card, from $50 a day, paid straight to Meta.
  3. A folder of job photosPhone photos are perfect. Keep them coming.
  4. Your suburbs and jobsWhere you want to work and what you want more of.

The fine print.
There isn't much.

  • Month to monthCancel anytime. No cancel fee.
  • Free websiteBuilt by us, made to book jobs.
  • Your ad accountSpend goes straight to Meta. Never marked up.
  • We work free if we fall shortIn writing, explained on the call.
06FAQ

Scale System questions.

Anything else, ask us on the call.

Book a strategy call
Do I need to be on camera?

You don't need to be good on camera, you just need to be on it. We recommend it to every client, because ads with the owner talking to camera beat photo-only ads. We script it and you film it on your phone. If you're really not comfortable, that's okay. We'll build your ads from job photos and footage instead. Just know you're missing out on better results.

What do you need from me to get started?

Access to your Facebook page, an ad account in your business name (we'll help set it up), the suburbs and jobs you want more of, and a folder of job photos. That's it.

Who owns the ad account?

You do. It's in your business name and the spend goes on your card, straight to Meta. We never mark it up.

How much should I spend on ads?

Our minimum is $50 a day, paid straight to Meta from your own card. That's where we start. As the jobs start coming in, we scale the budget up on whatever's booking work.

What if I get more work than I can handle?

That's the goal, and it's not a reason to switch the ads off or start turning work away. We can run hiring ads to bring on your next tradie or apprentice, and help you put simple systems in place so the extra work doesn't all land on you. More demand also means more say: lift your minimum job size, aim the ads at the bigger, better-paying projects and pass on the ones that don't suit. Busy is where the real growth starts.

Do you only work with Newcastle trades?

No, we work with trades Australia-wide. If you're around Newcastle or the Hunter, we're happy to come out and meet you in person.

What's the guarantee?

If we don't deliver what we agree up front, we keep working for free until we do. It's in writing. Your side is simple: reply to your leads and tell us which jobs you win.

07Book a call

Let's see if the Scale System fits.

  • We look at your trade, area and current enquiries
  • We map out what your ads could look like
  • You get a straight answer on whether we're a fit

You'll be speaking with Cameron.No sales team, no pressure.

cal.com/camjeanes/nextup

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