Get In Touch Industries · Drafting & Engineering
Technical work sold to people who are not technical. The site has to bridge that in one screen.
Nobody hires a drafter on vibes. They hire on evidence, software and turnaround.
A homeowner wanting plans for a granny flat does not know what SolidWorks or Revit means. They know they need drawings a council will accept.
A fabrication shop needing shop drawings and a homeowner needing a DA set are looking for entirely different things, and one general page serves neither.
Structural steel, residential, mechanical, as-builts. Without visible examples in their category, they cannot tell if you are the right fit, so they keep looking.
Not a mockup and not a template. A live site for a real business in your trade.
The outcome: a site that reads as precise before a single word is read.
CAD TECH does drafting work where accuracy is the whole product, so a soft, friendly site would have undersold them. We built it dark and industrial, led with the drawings, and made the capability and the file formats obvious rather than something you dig for.
Four things a technical services site has to get right.
Actual output, sanitised where it has to be. One clean drawing set does more than three paragraphs about precision and attention to detail.
What you work in and what you deliver. It is the first thing a technical client checks, and burying it costs you the enquiry.
Trade and fabrication one way, builders another, homeowners a third. Same expertise, three different levels of explanation.
How a job starts, what you need from them, how long it takes. Half the hesitation in technical services is not price, it is not knowing how the process works.
Home base is Newcastle and most of the work is Australian, but the build runs on calls and screen shares, so the map has never been the limit. We have shipped sites for a video production company in New Jersey and a retreat operator in the Dominican Republic.
More than you would think. Strip the title block, change the project name, show a detail rather than the full set. Almost every technical firm can show enough to prove capability without breaching anything.
Referrals still check you before they call, and in technical work they are checking whether you have done their exact type of job. That is precisely what a good capability page answers.
List the ones you actually work in daily and the formats you deliver. A padded list of twelve packages reads as less credible than four you clearly live in.
Yes. Small reference files through the form is straightforward. For large CAD files it is usually better to send a secure upload link once the job starts, and we set that up as part of the process.
Enough to ask the right questions and not enough to pretend I am an engineer. We have built for CAD TECH in drafting and QLD Heli Services in aviation maintenance. The approach is to learn your process properly, then build around it.
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If you're serious about growing past word of mouth, I'd love to hear about your business.
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