Get In Touch Industries · Painters & Coatings
Websites for painters
and coating crews.
Your work is the whole sales pitch. Most painting websites hide it three clicks down.
Get In Touch Industries · Painters & Coatings
Your work is the whole sales pitch. Most painting websites hide it three clicks down.
This is the one trade where the photos do more selling than any sentence you could write.
Your best jobs sit on a page called Gallery that nobody clicks, while the homepage runs a stock photo of a paint roller. The proof is in the wrong place.
If the site does not show prep, product and finish, the customer has nothing to compare but the number at the bottom. That is a race you cannot win and should not enter.
A homeowner repainting a hallway and a builder needing a warehouse floor coated are not the same customer, and one page trying to speak to both speaks convincingly to neither.
Not a mockup and not a template. A live site for a real business in your trade.
The outcome: a site that looks like the quality of the floors, so the quote is not the first thing judged.
Todd Stevens Coatings does high-end epoxy and concrete work, and the old site did not say so. We rebuilt it dark navy and chrome, put the finished floors front and centre, and structured it so a commercial enquiry and a residential one do not have to fight for the same page.
Four things that turn a browser into a booked quote.
Not on a gallery page. On the first screen. A slider or a paired shot on the homepage is the single highest-value thing a painting site can have.
Rooms, surface, condition, and pictures of the space. You can scope and roughly price most jobs from that without driving across town for a look.
Separate paths, separate language, separate proof. A builder wants spec, timeline and site safety. A homeowner wants tidy, on time and no mess.
Naming the system you use and the prep you do is what separates a proper crew from a bloke with a spray gun. It also gives Google real detail to rank you on.
Home base is Newcastle and most of the work is Australian, but the build runs on calls and screen shares, so the map has never been the limit. We have shipped sites for a video production company in New Jersey and a retreat operator in the Dominican Republic.
Phone shots are fine and often better than staged photography, because they look real. What matters is consistency: same angle before and after, decent light, no clutter in frame. We will tell you which of yours are worth using and which to reshoot.
A square metre rate, maybe. A full price list, no. Every job varies too much on prep and access, and publishing a number you cannot honour costs you more than the enquiry was worth. A from-price plus a photo-based quote form is the better trade.
One site, two clear paths. Two separate sites doubles the cost and splits your search authority in half. Separate landing paths inside one site gets you the tailored message without that penalty.
Describe the job without naming them, or show a detail shot rather than the whole space. Commercial clients are usually fine with the second. We work out what is allowed before anything goes on the page.
Yes, and they should not go through the same form. A builder needs to give you spec, area and timeline. A homeowner needs to upload three photos of a room. Same site, two different forms.
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If you're serious about growing past word of mouth, I'd love to hear about your business.
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