Get In Touch Industries · Video Production
You sell craft. A slow, generic site undoes the reel before it finishes loading.
A production company with an average website is the most obvious contradiction in the industry.
Autoplaying a full-resolution hero video is the standard mistake. The people you most want to impress are on a phone on patchy 4G, and they leave before the first frame lands.
You will hand a client a beautiful film and send them to a template. That gap is the thing quietly costing you the higher-budget jobs.
A grid of videos with no context makes a $30k quote look arbitrary. The strategy, the process and the outcome are what make the price make sense, and most reels sites skip all three.
Not a mockup and not a template. A live site for a real business in your trade.
The outcome: a site that finally looks like the films it is holding, for a client on the other side of the world.
Ferrum Films is one of the biggest builds we have done, and it is proof that this work is not limited to Australia. Rather than impose a look, we took the brand out of their own capabilities deck — the sand palette, the Courier typography — and built the site to sit inside their existing identity, so the site and the pitch document finally matched.
Four things that separate a portfolio from a site that books work.
A poster frame with a play button, not an autoplaying background file. The player only loads when someone actually clicks. Same impact, a fraction of the weight.
The brief, the approach, the result. It is what turns "nice video" into "worth the budget", and it is the single biggest gap on most production sites.
The site should frame the work, not compete with it. Typography, spacing and pacing carry it. If a visitor notices the website more than the film, it has failed.
Project type, timeline and budget range asked up front, politely. It saves you the discovery calls with people who wanted a $900 promo.
Home base is Newcastle and most of the work is Australian, but the build runs on calls and screen shares, so the map has never been the limit. We have shipped sites for a video production company in New Jersey and a retreat operator in the Dominican Republic.
Yes, and you should. We load them behind a poster-frame facade so the player only fires when someone clicks. You keep your hosting and analytics, and the page stays fast.
If it loads fast and books the work you want, do not change it. The usual reasons people move are speed, the ceiling on how custom it can look, and the fact that clients paying five figures can tell a template when they see one.
A starting-from figure, yes. Not a rate card. It filters the enquiries that were never going to land and makes the serious ones arrive already comfortable with the range.
No. Ferrum Films is in New Jersey and we have built for the Dominican Republic too. It runs on calls and screen shares. We have also built for Kate Reynolds Media closer to home, so the range covers both ends.
Stills instead of the cut, a described brief without the client name, or a password-protected page for the ones you can only show on request. All three are normal and all three are better than an empty portfolio.
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