Results

Spend in. Leads out. Straight from Ads Manager.

We've managed hundreds of thousands in ad spend for trades. Here's a slice of it, straight out of Ads Manager. Business names are hidden. Everything else is on the table.

Book a strategy call See the screenshots

Ad spend managed: 6 figures
Leads on this page: 774
Booked calls on this page: 136
Average cost per lead: $24.82

Ads Manager screenshot: construction lead campaigns, 19 and 177 leads on $1,305 and $4,346 spend — Real screenshot · 196 leads

Ads Manager screenshot: contractor campaign, 136 booked calls at $80.07 each on $10,889 spend — Real screenshot · 136 booked calls

01Featured campaign

Plumbing · Lead form campaign · All time

337 leads at $18.37 each.

On $6,190 of ad spend. Meta flagged it as high performing, and a second plumbing campaign in the same account ran at $14.31 a lead.

Ad spend: $6,190
Leads: 337
Cost per lead: $18.37
People reached: 69,629
Times each saw it: 3.15
Daily budget: $100

Ads Manager screenshot: plumbing lead campaign, 337 leads at $18.37 each on $6,190 spend

The boxed row is the campaign. The rows above are other campaigns in the same account.

02More campaigns

Different trades. Same approach.

Each one straight out of that account's Ads Manager. The strong ones and the ordinary ones.

Ads Manager screenshot: concrete driveway campaign, 54 leads at $17.12 each — Concrete driveways · Lead form campaign 54leads $17.12 per lead on $924 of spend. 74 across the account.

Ads Manager screenshot: construction lead campaigns, 19 and 177 leads — Construction · Two lead campaigns 196leads $5,652 spent. The main campaign alone: 177 leads at $24.56.

Ads Manager screenshot: plumbing and renovations campaign, 63 leads at $31.59 each — Plumbing & renovations · Lead form campaign 63leads $31.59 per lead on $1,990 of spend.

Ads Manager screenshot: roofing campaign, 28 leads in 30 days at $42.86 each — Roofing · Last 30 days 28leads $42.86 per lead on $1,200 of spend.

Ads Manager screenshot: roofing ad set, 39 leads at $53.46 each on $2,084 spend — Roofing · Lead form ad set 39leads $53.46 per lead on $2,085 of spend.

Ads Manager screenshot: concrete campaign, 10 leads at $31.72 each on $317 spend — Concrete · Lead form campaign 10leads $31.72 per lead. On $25 a day, $317 spent so far.

03From our clients

Hear it from them.

No actors, no scripts. Just people we've worked with.

Hayden, owner of Borrow Electrical, with his dog

Client story · Electrical · Newcastle & Lake Mac

"Since Cameron started running our ads, the phone's been going and we're booking more of the jobs we actually want. Couldn't recommend him more."

Hayden BorrowOwner, Borrow Electrical

Meta adsNew websiteBrand refreshLocal SEO

borrowelectrical.com.au

Borrow Electrical homepage built by NEXTUP

See the live site

04How we count

What the numbers mean.

Every report uses the same five numbers, worked out the same way. If a number doesn't help you book work, it's not in there.

Enquiry: A filled-in quote form or a call from one of your ads. Not a like, not a click.
Cost per lead: Ad spend divided by enquiries. What it costs to make your phone ring once.
Job booked: Work you've confirmed with the customer and logged with us. You log it, we count it.
Cost per job: Ad spend divided by jobs booked. The number that actually matters.
Booked work: The total value of those jobs, taken from your quotes.
What we don't count: ~~LikesReachImpressions"Engagement"~~

05Book a call

Want numbers like these for your trade?

We look at your trade, area and current enquiries
We map out what your ads could look like
You get a straight answer on whether we're a fit

You'll be speaking with Cameron.No sales team, no pressure.

cal.com/camjeanes/nextup

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